Urbex Experience

Red Bull

With Red Bull, fell the rush!

We could have done a regular premiere for the new Red Bull Urbex documentary.
But instead, we decided to let journalists and influencers feel the rush of exploring an abandoned factory before they could watch the first episode.
Let’s say that it’s the Red Bull touch!

How this campaign came to life:

  • We brought the Urbex thrill to life, making the audience feel part of the adventure.

  • From brainstorming to execution, we ensured every detail was planned to deliver the rush.

  • By immersing journalists and influencers in an Urbex experience, we reinforced Red Bull’s identity as the go-to brand for thrill-seekers and boundary-pushers.