#NetflixSwap

Netflix

We’ve all dreamed of stepping into the shoes of our favourite characters.

Maybe even replacing them on posters? Guess what? With Netflix, we've hacked one of Snapchat's most used features to make it a reality!

How this campaign came to life:

  • This campaign turned dreams into reality by letting fans step into the shoes of their favourite Netflix characters, creating buzz across Europe.

  • By hacking Snapchat’s FaceSwap filter, we transformed old-school posters into cutting-edge interactive experiences.

  • his campaign didn’t just celebrate Netflix’s shows, it became a global sensation in its own right, winning multiple international awards, including at Cannes.