We turned something boring into a game people couldn’t resist. By texting to win an iPhone, they unknowingly spread the word about the store opening, doing the marketing for us, for Free and… for free!

Why shout about a store opening when you can let people do it for you? This campaign used curiosity and competition to turn a simple iPhone giveaway into a viral word-of-mouth success.

With thousands of texts sent and the campaign trending as France’s top tweet, we turned curiosity into action. The buzz around texting to win an iPhone became the ultimate way to announce a store opening, with the audience doing the heavy lifting.