For the first time, we merged Amazon’s two biggest brands, Prime Video and Amazon Marketplace, into a seamless experience. Viewers could spot items featured in the show and win them by finding them on Amazon. It was an innovative way to turn binge-watching into binge-shopping, making Prime Video stand out like never before.

In a Netflix-dominated market, this campaign captured the French audience’s imagination. It trended as the top tweet in France, with thousands of fans racing to spot and win their favourite items. This cultural moment proved that Prime Video could spark conversations as big as its competitors.

This groundbreaking campaign didn’t just engage audiences—it earned international acclaim. Blending storytelling with e-commerce redefined how we think about streaming, and it won multiple international awards, putting Prime Video on the map in a crowded streaming landscape.